It has been a great day. I’ve read and learned many things. I sold a couple of insurance policies. I renewed a policy. I made connections with a couple of my networking partners (phone connections–conversations!!! Yes, they are still important.) Sitting in my office and laughing at an old picture posted on Facebook by one of my friends, I really appreciated more than ever the power of social networking.
One of the applications I use, however, TweetDeck is almost too much for me. I get Tweet updates on everyone I am following. I also get updates on LinkedIn profile changes, connections, etc. etc. This can really be too much for one person to handle. So, I do not utilize TweetDeck as much as I used to. Here’s a few things I learned today because of Social Networking:
- Gary Smith and Trinity Signs “just took over signwork for the John Bowles Company! We are currently working several projects at once.”
- Harold Smith of Cornerstone Mortgage just got a bit of advice from one of his clients: “If you can’t explain it simply, you don’t understand it well enough.” (Einstein) – via my smart client
- Since noon today, about 50 of my connections on LinkedIn have made a new connection and expanded their (and my) network.
- “My Customers don’t give a damn about me”. from @JohnnyBTruant
- I now know some of the things I should have in my emergency supply kit (water, essential medicines, can opener, radio, etc.)
- Honolulu has the second highest housing rents (I’m not completely sure what that means.)
- Host Families are needed for Russian Oprhans in Dallas
Many of these things are trivial. But, much more trivial things are not included in this post. I actually viewed a lot of relevant content and links to social media, insurance, small business advice, etc., too. The content I consumed today was great. The trivial as well as the information significant to my business.
The reason I enjoy social media so much is because I can turn it off and on whenever I want to, but it is still running around the clock and waiting for me when I return. This is the same reason that your customers and potential customers enjoy social media. They want to be able to turn to the information when they need it . . . when it is convenient for them. If you own a business, you want to be there when people decide to return. That is the significance of social media. Being there when people return.
